Essentials of Marketing A global-managerial approach
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down
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| Language: | Undetermined English |
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Boston, Mass
McGraw-Hill/Irwin
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Essentials of marketing : a global-managerial approach /
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