Essentials of Marketing A global-managerial approach
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down
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| Autor principal: | Perreault, William D. |
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| Outros Autores: | William D. Perreault; E. Jerome McCarthy |
| Idioma: | Undetermined English |
| Publicado em: |
Boston, Mass
McGraw-Hill/Irwin
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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