Relationship selling Mark W. Johnston, Greg W. Marshall

As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...

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Κύριος συγγραφέας: Johnston, Mark W.
Γλώσσα:Undetermined
English
Έκδοση: Boston McGraw-Hill/Irwin
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Περιγραφή
Περίληψη:As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Φυσική περιγραφή:xxvii, 446 p.
col. ill.
26 cm
Βιβλιογραφία:Includes bibliographical references and indexes
ISBN:0073529818
9780073529813