Relationship selling Mark W. Johnston, Greg W. Marshall
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...
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| Language: | Undetermined English |
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Boston
McGraw-Hill/Irwin
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. |
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| Physical Description: | xxvii, 446 p. col. ill. 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0073529818 9780073529813 |