Relationship selling Mark W. Johnston, Greg W. Marshall
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...
Zapisane w:
| 1. autor: | |
|---|---|
| Język: | Undetermined English |
| Wydane: |
Boston
McGraw-Hill/Irwin
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Streszczenie: | As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. |
|---|---|
| Opis fizyczny: | xxvii, 446 p. col. ill. 26 cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0073529818 9780073529813 |