Relationship selling Mark W. Johnston, Greg W. Marshall
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...
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| Tác giả chính: | |
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| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
McGraw-Hill/Irwin
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01277nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_9573 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0073529818 | ||
| 020 | |a 9780073529813 | ||
| 041 | |a eng | ||
| 082 | |a 658.85 | ||
| 082 | |b J72 | ||
| 100 | |a Johnston, Mark W. | ||
| 245 | 0 | |a Relationship selling | |
| 245 | 0 | |b Mark W. Johnston, Greg W. Marshall | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 300 | |a xxvii, 446 p. | ||
| 300 | |b col. ill. | ||
| 300 | |c 26 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. | ||
| 650 | |a Customer relations; Relationship marketing; Selling | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||