Relationship selling Mark W. Johnston, Greg W. Marshall

As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...

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Detalles Bibliográficos
Autor principal:	Johnston, Mark W.
Lenguaje:	Undetermined English
Publicado:	Boston McGraw-Hill/Irwin
Materias:	Customer relations; Relationship marketing; Selling
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