Relationship selling Mark W. Johnston, Greg W. Marshall
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surpri...
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| Language: | Undetermined English |
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Boston
McGraw-Hill/Irwin
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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