Services marketing : Integrating customer focus across the firm

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Services marketing : Integrating customer focus across the firm

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Opis bibliograficzny
1. autor:	Zeithaml, Valarie A
Format:	Sách
Język:	Undetermined
Wydane:	McGraw-Hill Education 2016
Hasła przedmiotowe:	Service industries; Customer services; Marketing; Dịch vụ khách hàng; Công nghiệp dịch vụ;
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh


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082			\|a 658.8
100			\|a Zeithaml, Valarie A
245		0	\|a Services marketing : Integrating customer focus across the firm
245		0	\|c Zeithaml, Valarie A
260			\|b McGraw-Hill Education
260			\|c 2016
650			\|a Service industries; Customer services; Marketing; Dịch vụ khách hàng; Công nghiệp dịch vụ;
927			\|a Sách
980			\|a Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh