Services marketing : Integrating customer focus across the firm

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Services marketing : Integrating customer focus across the firm

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Bibliographic Details
Main Author:	Zeithaml, Valarie A
Format:	Sách
Language:	Undetermined
Published:	McGraw-Hill Education 2016
Subjects:	Service industries; Customer services; Marketing; Dịch vụ khách hàng; Công nghiệp dịch vụ;
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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