Branding Danang: The Role of Higher Education in City Branding

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Branding Danang: The Role of Higher Education in City Branding

Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. The case of Danang; ...

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Bibliografiske detaljer
Hovedforfatter:	Truong Thi Van Anh
Sprog:	eng
Udgivet:	Yokohama National University
Online adgang:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=3008
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Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Lignende værker

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
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Udgivet: (2021)

The Influence of Digital Communication Activities on Brand Image and Brand Trust in Higher Education Institutions
af: Le, Thi Hai Van
Udgivet: (2026)

Understanding Branding in Higher Education Marketing Identities
af: Anthony, Lowrie
Udgivet: (2026)

FACTORS OF THE BRAND IMAGE INFLUENCING STUDENTS’ CHOICES IN HIGHER EDUCATION INSTITUTIONS IN HO CHI MINH CITY
af: Hoang, Thi Que Huong, et al.
Udgivet: (2023)

Investigating the Role of Brand Image and Customer Experience in the F&B Industry in Danang
af: Nguyen, Le Ngoc Tram, et al.
Udgivet: (2024)

Understanding Branding in Higher Education. 1st ed. 2018
af: Lowrie, Anthony
Udgivet: (2020)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
af: Nguyen, Nhi Pham Phuong, et al.
Udgivet: (2025)

Competition in Higher Education Branding and Marketing. 1st ed. 2018
af: Papadimitriou, Antigoni
Udgivet: (2020)

Marketing Higher Education Understanding How to Build and Promote the University Brand
af: Paul, Sergius Koku
Udgivet: (2026)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
af: Kavaratzis, Mihalis, et al.
Udgivet: (2015)

The Role of Origin of Fame in Influencer Branding
af: Sinnig, Julia
Udgivet: (2020)

Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand
af: Nguyen, Dinh Toan
Udgivet: (2025)

Golf City Brand Identity Design
af: Do, Ha Sa
Udgivet: (2025)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
af: Võ, Thị Ngọc Thúy
Udgivet: (2024)

Brand Identify Design for "Crunchies City" Shop
af: Ong, Thi Yen Nhi, et al.
Udgivet: (2026)

The Impact of Sustainable Social Media Marketing on Recruitment Brand Building: The Mediating Role of Social Media Brand Experience
Udgivet: (2026)

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
af: Vo, Kim Thu
Udgivet: (2022)

The role of labor in the economic growth in Danang city

Brand Identity Design for Story Bake Brand
af: Nguyen, Duc Quan
Udgivet: (2025)

Brand Management Principles and Applications for Effective Branding
af: Jaywant, Singh, et al.
Udgivet: (2026)

Role of marketing communication tools in branding: case of University of Finance and Accountancy

The mediating role of student-post purchase regret in brand switching intention
Udgivet: (2026)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
af: Nhi, Bui Thi, et al.
Udgivet: (2025)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
af: Thuy, Dao Cam, et al.
Udgivet: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
af: Le, Phuoc Cuu Long, et al.
Udgivet: (2021)

Big Brands Versus Small Brands: Matching and Demand Analyses
af: Bui Huynh Nguyen

Brand equity and brand - Consumer relationship quality in Vietnam
af: Nguyễn, Thị Hồng Nguyệt
Udgivet: (2024)

The role of academic advising in higher education
af: Nguyen, Thien Thanh Truc, et al.
Udgivet: (2025)

How brands become icons: The principles of cultural branding
af: Holt, Douglas B
Udgivet: (2014)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
af: Pham, Thi Lan Huong, et al.
Udgivet: (2023)

Branding Across Borders: A Guide to Global Brand Marketing /
af: R. Gregory James
Udgivet: (2001)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Global Brand Strategy World-wise Marketing in the Age of Branding
af: Jan, Benedict Steenkamp
Udgivet: (2025)

Brand of the Tartan :
af: Huck, Virginia
Udgivet: (1955)

Brands that rock :
af: Blackwell, Roger
Udgivet: (2004)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

Brand positioning :
af: Sengupta, Subroto
Udgivet: (2005)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)