Branding Danang: The Role of Higher Education in City Branding

QR koda

Branding Danang: The Role of Higher Education in City Branding

Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. The case of Danang; ...

Shranjeno v:

Bibliografske podrobnosti
Glavni avtor:	Truong Thi Van Anh
Jezik:	eng
Izdano:	Yokohama National University
Online dostop:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=3008
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Podobne knjige/članki

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
od: Tran, Luong Nguyet, et al.
Izdano: (2021)

The Influence of Digital Communication Activities on Brand Image and Brand Trust in Higher Education Institutions
od: Le, Thi Hai Van
Izdano: (2026)

Understanding Branding in Higher Education Marketing Identities
od: Anthony, Lowrie
Izdano: (2026)

FACTORS OF THE BRAND IMAGE INFLUENCING STUDENTS’ CHOICES IN HIGHER EDUCATION INSTITUTIONS IN HO CHI MINH CITY
od: Hoang, Thi Que Huong, et al.
Izdano: (2023)

Investigating the Role of Brand Image and Customer Experience in the F&B Industry in Danang
od: Nguyen, Le Ngoc Tram, et al.
Izdano: (2024)

Understanding Branding in Higher Education. 1st ed. 2018
od: Lowrie, Anthony
Izdano: (2020)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
od: Nguyen, Nhi Pham Phuong, et al.
Izdano: (2025)

Competition in Higher Education Branding and Marketing. 1st ed. 2018
od: Papadimitriou, Antigoni
Izdano: (2020)

Marketing Higher Education Understanding How to Build and Promote the University Brand
od: Paul, Sergius Koku
Izdano: (2026)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
od: Kavaratzis, Mihalis, et al.
Izdano: (2015)

The Role of Origin of Fame in Influencer Branding
od: Sinnig, Julia
Izdano: (2020)

Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand
od: Nguyen, Dinh Toan
Izdano: (2025)

Golf City Brand Identity Design
od: Do, Ha Sa
Izdano: (2025)

Brands and branding
od: Brown, Stephen
Izdano: (2016)

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
od: Võ, Thị Ngọc Thúy
Izdano: (2024)

Brand Identify Design for "Crunchies City" Shop
od: Ong, Thi Yen Nhi, et al.
Izdano: (2026)

The Impact of Sustainable Social Media Marketing on Recruitment Brand Building: The Mediating Role of Social Media Brand Experience
Izdano: (2026)

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
od: Vo, Kim Thu
Izdano: (2022)

The role of labor in the economic growth in Danang city

Brand Identity Design for Story Bake Brand
od: Nguyen, Duc Quan
Izdano: (2025)

Brand Management Principles and Applications for Effective Branding
od: Jaywant, Singh, et al.
Izdano: (2026)

Role of marketing communication tools in branding: case of University of Finance and Accountancy

The mediating role of student-post purchase regret in brand switching intention
Izdano: (2026)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
od: Nhi, Bui Thi, et al.
Izdano: (2025)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
od: Thuy, Dao Cam, et al.
Izdano: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
od: Le, Phuoc Cuu Long, et al.
Izdano: (2021)

Big Brands Versus Small Brands: Matching and Demand Analyses
od: Bui Huynh Nguyen

Brand equity and brand - Consumer relationship quality in Vietnam
od: Nguyễn, Thị Hồng Nguyệt
Izdano: (2024)

The role of academic advising in higher education
od: Nguyen, Thien Thanh Truc, et al.
Izdano: (2025)

How brands become icons: The principles of cultural branding
od: Holt, Douglas B
Izdano: (2014)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
od: Pham, Thi Lan Huong, et al.
Izdano: (2023)

Branding Across Borders: A Guide to Global Brand Marketing /
od: R. Gregory James
Izdano: (2001)

Strategic brand management : Building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2013)

Global Brand Strategy World-wise Marketing in the Age of Branding
od: Jan, Benedict Steenkamp
Izdano: (2025)

Brand of the Tartan :
od: Huck, Virginia
Izdano: (1955)

Brands that rock :
od: Blackwell, Roger
Izdano: (2004)

Living Brands :
od: Nadeau, Raymond
Izdano: (2007)

Brand positioning :
od: Sengupta, Subroto
Izdano: (2005)

Sonic branding :
od: Jackson, Daniel M.
Izdano: (2003)