Services Marketing: People, Technology, Strategy (Ninth Edition)
pp: 683
Saved in:
| Main Authors: | Jochen, Wirtz, Christopher, Lovelock |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
World Scientific Publishing
2023
|
| Subjects: | |
| Online Access: | http://elib.vku.udn.vn/handle/123456789/3125 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
Similar Items
-
Essentials of Services Marketing (3rd Edition)
by: Jochen, Wirtz, et al.
Published: (2023) -
Marketing Channel Strategy: An Omni-Channel Approach (Ninth Edition)
by: Robert, W. Palmatier, et al.
Published: (2023) -
Making services work for poor people
Published: (2004) -
Marketing Strategy (Eighth Edition)
by: O. C., Ferrell, et al.
Published: (2024) -
Marketing Strategy (7th Edition)
by: O.C, Ferrell, et al.
Published: (2025)