Services marketing : People terminology strategy

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is...

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Bibliografski detalji
Glavni autor: Lovelock, Christopher
Format: Knjiga
Jezik:Undetermined
Izdano: Boston Pearson 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ