Essentials of services marketing

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...

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Autore principale: Wirtz, Jochen
Natura: Libro
Lingua:Undetermined
Pubblicazione: Harlow, England Pearson 2018
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