Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business

QRコード

Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business

Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel cap...

保存先:

書誌詳細
主要な著者:	Trihatmoko, Roderikus Agus, Mulyani, Roch, Q.A., Intan Novela
フォーマット:	論文
言語:	English
出版事項:	University of Economics Ho Chi Minh City 2023
オンライン･アクセス:	https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2018-0086/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115424
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

類似資料

India's deepening economic crisis
著者:: Bhatia, B. M.
出版事項: (1974)

Financial deepening in asean countries
著者:: Viksnins, George J.
出版事項: (1980)

ONLINE VIDEO MARKETING STRATEGY OF FMCG BRAND IN VIETNAM - A CASE OF VINAMILK
著者:: Nguyễn, Thái Sơn, 等
出版事項: (2023)

Marketing channel strategy
著者:: Palmatier, Robert W
出版事項: (2015)

Hot channel analysis capability of the best-estimate multi-dimensional system code, MARS 3.0 /

Leaders at all levels : Deepening your talent pool to solve the succession crisis
著者:: Charan, Ram
出版事項: (2008)

Distribution channel strategy for export marketing :
著者:: Chan, T. S.
出版事項: (1984)

Channel catfish production in ponds
出版事項: (1914)

Marketing channels for manufactured products /
著者:: Clewett, Richard M. ,
出版事項: (1956)

ISOLATION AND SELECTION OF BACILLUS STRAINS WITH CAPABILITY IN PRODUCTION OF POLYGLUTAMIC ACID
著者:: Lê, Anh Tuấn, 等
出版事項: (2023)

Marketing strategies and distribution channels for foreign companies in Japan
著者:: Batzer, Erich
出版事項: (1989)

Marketing strategies and distribution channels for foreign companies in Japan
著者:: Batzer, Erich
出版事項: (1989)

Channel Strategies and Marketing Mix in a Connected World
著者:: Ray, Saibal, 等
出版事項: (2020)

Genetically engineered saccharomyces yeast capable of effective cofermentation of glucose and xylose /
著者:: Ho, Nancy W. Y.

Dependence of short-channel effects on semiconductor bandgap in tunnel field-effect transistors
著者:: Nguyễn, Đăng Chiến, 等
出版事項: (2023)

Capabilities and happiness
著者:: Bruni, Luigino
出版事項: (2008)

Negative capacitance in short-channel tunnel field-effect transistors
著者:: Hung-Jin Teng, 等
出版事項: (2024)

Short-channel effect and device design of extremely scaled tunnel field-effect transistors
著者:: Nguyễn, Đăng Chiến, 等
出版事項: (2023)

Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city
著者:: Nguyen, The Khang, 等
出版事項: (2024)

Strengthening technological capabilities :
出版事項: (1992)

Organizational learning capability
出版事項: (1999)

Influence of hetero-gate dielectrics on short-channel effects in scaled tunnel field-effect transistors
著者:: Nguyễn, Đăng Chiến, 等
出版事項: (2024)

Rational and emotional preferred appeals of television commercials for FMCG: evidence f-rom young adults in Ho Chi Minh city
著者:: Nguyen, The Khang, 等
出版事項: (2024)

Assessment of total transfer capability using IPLAN : An application of UPFC for total transfer capability enhancement /

THE IMPACT OF BIG DATA ANALYTICS CAPABILITY ON INNOVATION CAPABILITY: THE MEDIATING ROLE OF TOTAL MARKET ORIENTATION
著者:: Phan, Quoc Nghia, 等
出版事項: (2025)

Effect of post-induction nutrient feeding strategies on the production of bioadhesive protein in Escherichia coli /

Product strategy
著者:: Thompson, H. Underwood
出版事項: (1962)

Strategies for productivity :
出版事項: (1984)

Password-capabilities and the Walnut Kernel /
著者:: Castro, Maurice D.

The capability problem in contract law :
著者:: Danzig, Richard
出版事項: (1978)

Japan's growing technological capability :
出版事項: (1992)

Technological capability in the third World
出版事項: (1984)

Capability Management in Digital Enterprises
著者:: Sandkuhl, Kurt, 等
出版事項: (2020)

Children’s Rights and the Capability Approach
著者:: Stoecklin, Daniel, 等
出版事項: (2020)

Strategic Capability Response Analysis
著者:: Walters, David, 等
出版事項: (2020)

Dynamic Capabilities and Strategic Management
著者:: Teece, D. J.
出版事項: (2012)

Splitter imperfections in annular split-flow thin separation channels : Effect on nonspecific crossover /

Short-channel effects in tunnel field-effect transistors with different configurations of abrupt and graded Si/SiGe heterojunctions
著者:: Nguyễn, Đăng Chiến, 等
出版事項: (2023)

Building competitive firms: Incentives and capabilities
出版事項: (2002)

Investigation of earthquake tsunami sources, capable
著者:: Phuong Hong Nguyen