Augmenting customer loyalty through customer experience management in the banking industry
Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...
Wedi'i Gadw mewn:
Prif Awdur: | Makudza, Forbes |
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Fformat: | Erthygl |
Iaith: | English |
Cyhoeddwyd: |
University of Economics Ho Chi Minh City
2023
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Mynediad Ar-lein: | https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450 |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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