Augmenting customer loyalty through customer experience management in the banking industry

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Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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Dettagli Bibliografici
Autore principale:	Makudza, Forbes
Natura:	Articolo
Lingua:	English
Pubblicazione:	University of Economics Ho Chi Minh City 2023
Accesso online:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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