Factors affecting mobile shopping: a Vietnamese perspective

Purpose Mobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned act...

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Egile Nagusiak: Phong, Nguyen Dong, Khoi, Nguyen Huu, Nhat-Hanh, Le Angelina
Formatua: Artikulua
Hizkuntza:English
Argitaratua: University of Economics Ho Chi Minh City 2023
Sarrera elektronikoa:https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2018-0012/full/html
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115524
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