Codice QR

Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand

Salvato in:

Dettagli Bibliografici
Autore principale:	Nguyen, Dinh Toan
Natura:	Articolo
Lingua:	Vietnamese
Pubblicazione:	2025
Soggetti:	Tạp chí Kinh tế & Kinh doanh
Accesso online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/271844
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Documenti analoghi

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment
di: Lucas, Christian
Pubblicazione: (2015)

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
di: Võ, Thị Ngọc Thúy
Pubblicazione: (2024)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
di: Gross, Philip
Pubblicazione: (2015)

Forget a mentor, find a sponsor :
di: Hewlett, Sylvia Ann
Pubblicazione: (2013)

The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context
di: Hoang, Long Vu Phi, et al.
Pubblicazione: (2025)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
di: Lee, Jin-Soo.

Deadly connections: States that sponsor terrorism
di: Byman, Daniel
Pubblicazione: (2013)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
di: Thuy, Dao Cam, et al.
Pubblicazione: (2025)

Brand Choice and Loyalty
di: Meier, Beat
Pubblicazione: (2020)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
di: Pham, Thi Lan Huong, et al.
Pubblicazione: (2023)

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
di: Lee, Yong Ki.

Sell the brand first : How to sell your brand and create lasting customer loyalty
di: Stiff, Dan
Pubblicazione: (2006)

Impact of consumer-Celebrity match on the Brand loyalty
di: Nguyễn, Văn Anh
Pubblicazione: (2024)

FACTORS AFFECTING BRAND LOYALTY OF CONSUMERS FOR VIETNAM GARMENTS
di: Đào, Thị Hà Anh
Pubblicazione: (2024)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
di: Nguyen, Nhi Pham Phuong, et al.
Pubblicazione: (2025)

Management of Federally Sponsored Libraries: Case Studies and Analysis, 1st edition
di: Missar, Charles D.
Pubblicazione: (2020)

Strategic brand management
di: Martin, Brice
Pubblicazione: (2018)

THE INFLUENCE OF GREEN MARKETING MIX ON GREEN PURCHASE DECISION: THE MEDIATING ROLE OF GREEN BRAND IMAGE
di: Btv, Đh Hoa Sen
Pubblicazione: (2025)

Building Personal Branding: The Impact of Self-Expression, Social Interaction, and Personal Value
di: Nguyen, Thi Ha My, et al.
Pubblicazione: (2025)

Product and brand management
di: Slone, Daniel
Pubblicazione: (2019)

Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
di: Nguyễn, Văn Anh, et al.
Pubblicazione: (2024)

Research on consumer awareness and attitudes towards green financial products in Vietnam
di: To, Minh Huong
Pubblicazione: (2025)

Brands and branding
di: Brown, Stephen
Pubblicazione: (2016)

The Role of Origin of Fame in Influencer Branding
di: Sinnig, Julia
Pubblicazione: (2020)

THE MEDIATING ROLE OF SATISFACTION IN THE RELATIONSHIP BETWEEN COST, BRAND VALUE AND INTENTION TO MAINTAIN A LONG-TERM RELATIONSHIP IN FRANCHISING
di: Truong, Thi Thuy Ninh, et al.
Pubblicazione: (2025)

Literacy for What? Literacy for Whom? The Politics of Literacy Education and Neocolonialism in UNESCO- and World Bank-Sponsored Literacy Programs /
di: Wickens, Corrine M.

Determinant factors influencing smartphone customer’s brand loyalty in Ho Chi Minh city
di: Nguyen, Thi Hong Nguyet
Pubblicazione: (2025)

Impacts of Social Assistance on Child Well-Being in Vietnam: The Mediating Role of Household Welfare
di: Hoang, Thi Hue, et al.
Pubblicazione: (2025)

Event management & event tourism
di: Getz, Donald
Pubblicazione: (2005)

Branding for dummies /
di: Chiaravalle, Bill.
Pubblicazione: (2019)

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
di: Weiß, Stefanie
Pubblicazione: (2015)

Predicting market success : New ways to measure customer loyalty and engage consumers with your brand
di: Passikoff, Robert
Pubblicazione: (2006)

Brand equity and brand - Consumer relationship quality in Vietnam
di: Nguyễn, Thị Hồng Nguyệt
Pubblicazione: (2024)

Human resource management for events : managing the event workforce
di: Wagen, Lynn Van der
Pubblicazione: (2015)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
di: Nhi, Bui Thi, et al.
Pubblicazione: (2025)

Sustainable corporate performance through corporate social responsibility in the printing sector: The mediating role of green product innovation and green supply chain
di: Le, Thanh Tiep
Pubblicazione: (2025)

How brands become icons: The principles of cultural branding
di: Holt, Douglas B
Pubblicazione: (2014)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
di: Ngô, Thi Ngọc Huyền

Characters and events :
di: Dewey, John
Pubblicazione: (1929)

Characters and events :
di: Dewey, John
Pubblicazione: (1929)