Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand
Zapisane w:
1. autor: | Nguyen, Dinh Toan |
---|---|
Format: | Artykuł |
Język: | Vietnamese |
Wydane: |
2025
|
Hasła przedmiotowe: | |
Dostęp online: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/271844 |
Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
---|
Podobne zapisy
-
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness:
Sponsorship in a National and International Environment
od: Lucas, Christian
Wydane: (2015) -
Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
od: Võ, Thị Ngọc Thúy
Wydane: (2024) -
Growing Brands Through Sponsorship:
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
od: Gross, Philip
Wydane: (2015) -
Forget a mentor, find a sponsor :
od: Hewlett, Sylvia Ann
Wydane: (2013) -
The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context
od: Hoang, Long Vu Phi, i wsp.
Wydane: (2025)