Festival and special event management /
What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.
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| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
Milton, Qld. :
John Wiley and Sons,
1999.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting. |
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| Description matérielle: | xii, 300 p. : ill. ; 24.5cm. |
| ISBN: | 0471339342 |