Festival and special event management /
What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld. :
John Wiley and Sons,
1999.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting. |
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| Physical Description: | xii, 300 p. : ill. ; 24.5cm. |
| ISBN: | 0471339342 |