Festival and special event management /
What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.
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| Glavni autor: | |
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| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Milton, Qld. :
John Wiley and Sons,
1999.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting. |
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| Opis: | xii, 300 p. : ill. ; 24.5cm. |
| ISBN: | 0471339342 |