Festival and special event management /

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Festival and special event management /

What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.

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书目详细资料
主要作者:	McDonnell, Ian.
其他作者:	Allen, Johnny., O'Toole, William.
格式:	图书
语言:	English
出版:	Milton, Qld. : John Wiley and Sons, 1999.
主题:	Festival. Special events. Festival management. Special events management. Marketing. Festivals > Management. Special events > Marketing > Management.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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