Festival and special event management /

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Festival and special event management /

What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.

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Dades bibliogràfiques
Autor principal:	McDonnell, Ian.
Altres autors:	Allen, Johnny., O'Toole, William.
Format:	Llibre
Idioma:	English
Publicat:	Milton, Qld. : John Wiley and Sons, 1999.
Matèries:	Festival. Special events. Festival management. Special events management. Marketing. Festivals > Management. Special events > Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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