Festival and special event management /

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Festival and special event management /

What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.

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書目詳細資料
主要作者:	McDonnell, Ian.
其他作者:	Allen, Johnny., O'Toole, William.
格式:	圖書
語言:	English
出版:	Milton, Qld. : John Wiley and Sons, 1999.
主題:	Festival. Special events. Festival management. Special events management. Marketing. Festivals > Management. Special events > Marketing > Management.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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