Festival and special event management /

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Festival and special event management /

What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.

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Bibliografiske detaljer
Hovedforfatter:	McDonnell, Ian.
Andre forfattere:	Allen, Johnny., O'Toole, William.
Format:	Bog
Sprog:	English
Udgivet:	Milton, Qld. : John Wiley and Sons, 1999.
Fag:	Festival. Special events. Festival management. Special events management. Marketing. Festivals > Management. Special events > Marketing > Management.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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