Festival and special event management /
What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting.
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| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Milton, Qld. :
John Wiley and Sons,
1999.
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| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 394.26068 |b MC-I |
| 100 | 1 | |a McDonnell, Ian. | |
| 245 | 0 | 0 | |a Festival and special event management / |c Ian McDonnell, Johnny Allen, William O'Toole. |
| 260 | |a Milton, Qld. : |b John Wiley and Sons, |c 1999. | ||
| 300 | |a xii, 300 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a What are specialevents? The impacts of special events. Conceptualising the event. The planning function. Leadership and human resources. The marketing of events. Sponsorship of events. Control and budgets. Legal and risk management.. Logistics. Staging events. Evaluation and reporting. | |
| 630 | 0 | 4 | |a Festival. |
| 630 | 0 | 4 | |a Special events. |
| 630 | 0 | 4 | |a Festival management. |
| 630 | 0 | 4 | |a Special events management. |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Festivals |x Management. |
| 650 | 0 | 4 | |a Special events |x Marketing |x Management. |
| 700 | 1 | |a Allen, Johnny. | |
| 700 | 1 | |a O'Toole, William. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||