Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
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| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Boston :
Houghton Mifflin,
1993.
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 00979cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000047659 | ||
| 003 | 7350 | ||
| 005 | 20030313143444.0 | ||
| 008 | 010322|1993 vm 000 eng | ||
| 020 | |a 0395565537 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.82 |b BU-J |
| 100 | 1 | |a Burnett, John J. | |
| 245 | 0 | 0 | |a Promotion management / |c John J. Burnett. |
| 260 | |a Boston : |b Houghton Mifflin, |c 1993. | ||
| 300 | |a xix, 743 p. : |b ill. (some col.) ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications. | |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Sales promotion. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||