Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
שמור ב:
| מחבר ראשי: | |
|---|---|
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Boston :
Houghton Mifflin,
1993.
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 00979cam a2200325 i 4500 | ||
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.82 |b BU-J |
| 100 | 1 | |a Burnett, John J. | |
| 245 | 0 | 0 | |a Promotion management / |c John J. Burnett. |
| 260 | |a Boston : |b Houghton Mifflin, |c 1993. | ||
| 300 | |a xix, 743 p. : |b ill. (some col.) ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications. | |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Sales promotion. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||