Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
1993.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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