Promotion management /

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Promotion management /

This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.

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Bibliografski detalji
Glavni autor:	Burnett, John J.
Format:	Knjiga
Jezik:	English
Izdano:	Boston : Houghton Mifflin, 1993.
Teme:	Management. Sales promotion.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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