Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
Sparad:
| Huvudupphovsman: | Burnett, John J. |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Boston :
Houghton Mifflin,
1993.
|
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Liknande verk
-
Sales promotion essentials : the 10 basic sales promotion techniques /
av: Schultz, Don E.
Publicerad: (1998) -
Advertising communications and promotion management /
av: Rossiter, John R.
Publicerad: (1998) -
Advertising and promotion :
av: Belch, George E. (George Eugene)
Publicerad: (2004) -
Advertising and promotion :
av: Belch, George E. (George Eugene)
Publicerad: (2004) -
Advertising and sales promotion
av: Kaser, Ken
Publicerad: (2013)


