Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
Đã lưu trong:
| Hovedforfatter: | Burnett, John J. |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Boston :
Houghton Mifflin,
1993.
|
| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Lignende værker
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af: Belch, George E. (George Eugene)
Udgivet: (2004) -
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af: Belch, George E. (George Eugene)
Udgivet: (2004) -
Advertising and sales promotion
af: Kaser, Ken
Udgivet: (2013)


