Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
Gorde:
| Egile nagusia: | Burnett, John J. |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Boston :
Houghton Mifflin,
1993.
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Antzeko izenburuak
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Sales promotion essentials : the 10 basic sales promotion techniques /
nork: Schultz, Don E.
Argitaratua: (1998) -
Advertising communications and promotion management /
nork: Rossiter, John R.
Argitaratua: (1998) -
Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004) -
Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004) -
Advertising and sales promotion
nork: Kaser, Ken
Argitaratua: (2013)


