Promotion management /

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Promotion management /

This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.

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书目详细资料
主要作者:	Burnett, John J.
格式:	图书
语言:	English
出版:	Boston : Houghton Mifflin, 1993.
主题:	Management. Sales promotion.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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