Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston :
Houghton Mifflin,
1993.
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| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications. |
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| Descrição Física: | xix, 743 p. : ill. (some col.) ; 23cm. |
| ISBN: | 0395565537 |