Promotion management /
This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Boston :
Houghton Mifflin,
1993.
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Gaia: | This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications. |
|---|---|
| Deskribapen fisikoa: | xix, 743 p. : ill. (some col.) ; 23cm. |
| ISBN: | 0395565537 |