Building brand identity : a strategy for success in a hostile marketplace /
This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
John Wiley and Sons,
1995.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World. |
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| Description matérielle: | xiv, 354 p. : ill. ; 23.5cm. |
| ISBN: | 047104220X |