Building brand identity : a strategy for success in a hostile marketplace /
This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
New York :
John Wiley and Sons,
1995.
|
| Aiheet: | |
| Tagit: |
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|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Yhteenveto: | This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World. |
|---|---|
| Ulkoasu: | xiv, 354 p. : ill. ; 23.5cm. |
| ISBN: | 047104220X |


