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Building brand identity : a strategy for success in a hostile marketplace /

This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.

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Bibliografski detalji
Glavni autor:	Upshaw, Lynn B.
Format:	Knjiga
Jezik:	English
Izdano:	New York : John Wiley and Sons, 1995.
Teme:	Management. Brand name products > Management.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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