Côd QR

Building brand identity : a strategy for success in a hostile marketplace /

This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Upshaw, Lynn B.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York : John Wiley and Sons, 1995.
Pynciau:	Management. Brand name products > Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (1996)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Branding @ the digital age /
Cyhoeddwyd: (2001)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Quản trị tài sản nhãn hiệu
gan: Đào Công Bình
Cyhoeddwyd: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Quản trị thương hiệu hàng hóa
gan: Trương, Đình Chiến
Cyhoeddwyd: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
gan: Richard Moore
Cyhoeddwyd: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
gan: Lê Anh Cường
Cyhoeddwyd: (2003)

Đơn giản là hoàn hảo
gan: Trout, Jack
Cyhoeddwyd: (2004)

Thương hiệu dành cho lãnh đạo :
gan: Moore, Richard
Cyhoeddwyd: (2007)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2004)

Sự thông thái của một vị thần :
gan: Trout, Jack
Cyhoeddwyd: (2004)

Quản trị tài sản thương hiệu :
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Branding Across Borders: A Guide to Global Brand Marketing /
gan: R. Gregory James
Cyhoeddwyd: (2001)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Strategic brand management
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

eBrands : building an Internet business at breakneck speed /
gan: Carpenter, Phil, 1967-
Cyhoeddwyd: (2000)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)