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Building brand identity : a strategy for success in a hostile marketplace /

This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.

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Bibliographic Details
Main Author:	Upshaw, Lynn B.
Format:	Book
Language:	English
Published:	New York : John Wiley and Sons, 1995.
Subjects:	Management. Brand name products > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Mạng thư viện Đại học Đà Nẵng

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