Building brand identity : a strategy for success in a hostile marketplace /
This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
John Wiley and Sons,
1995.
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 00966cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000047682 | ||
| 003 | 7373 | ||
| 005 | 20030311150950.0 | ||
| 008 | 010322|1995 vm 000 eng | ||
| 020 | |a 047104220X | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8343 |b UP-L |
| 100 | 1 | |a Upshaw, Lynn B. | |
| 245 | 0 | 0 | |a Building brand identity : |b a strategy for success in a hostile marketplace / |c Lynn B. Upshaw. |
| 260 | |a New York : |b John Wiley and Sons, |c 1995. | ||
| 300 | |a xiv, 354 p. : |b ill. ; |c 23.5cm. | ||
| 520 | 3 | |a This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World. | |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Brand name products |x Management. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||