Building brand identity : a strategy for success in a hostile marketplace /
This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York :
John Wiley and Sons,
1995.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 100 | 1 | |a Upshaw, Lynn B. | |
| 245 | 0 | 0 | |a Building brand identity : |b a strategy for success in a hostile marketplace / |c Lynn B. Upshaw. |
| 260 | |a New York : |b John Wiley and Sons, |c 1995. | ||
| 300 | |a xiv, 354 p. : |b ill. ; |c 23.5cm. | ||
| 520 | 3 | |a This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World. | |
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