Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Surmanek, Jim.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Lincolnwood, Ill. : NTC Business Books, 1996.
Edisyon:3rd ed.
Konular:
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Diğer Bilgiler
Özet:This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.
Fiziksel Özellikler:xii, 209 p. : ill. ; 23cm.
ISBN:0844235121