Media planning : a practical guide /
This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Lincolnwood, Ill. :
NTC Business Books,
1996.
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| Edição: | 3rd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction. |
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| Descrição Física: | xii, 209 p. : ill. ; 23cm. |
| ISBN: | 0844235121 |