Media planning : a practical guide /

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Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Surmanek, Jim.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Lincolnwood, Ill. : NTC Business Books, 1996.
Rhifyn:	3rd ed.
Pynciau:	Advertising. Advertising media planning > United States.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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