Media planning : a practical guide /

QR Kod

Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Surmanek, Jim.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Lincolnwood, Ill. : NTC Business Books, 1996.
Edisyon:	3rd ed.
Konular:	Advertising. Advertising media planning > United States.
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Benzer Materyaller

Advertising and integrated brand promotion
Yazar:: O'Guinn, Thomas C.

Advertising and integrated brand promotion
Yazar:: O'Guinn, Thomas C.
Baskı/Yayın Bilgisi: (2006)

Advertising strategy :
Yazar:: Percy, Larry
Baskı/Yayın Bilgisi: (1980)

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume /
Yazar:: Verklin David
Baskı/Yayın Bilgisi: (2007)

The media handbook /
Yazar:: Katz, Helen E.
Baskı/Yayın Bilgisi: (1995)

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /
Yazar:: Verklin, David.
Baskı/Yayın Bilgisi: (2007)

Watch this listen up :
Yazar:: Verklin, David
Baskı/Yayın Bilgisi: (2007)

The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition )
Yazar:: Helen, Katz
Baskı/Yayın Bilgisi: (2025)

Madison avenue U. S. A. :
Yazar:: Mayer, Martin
Baskı/Yayın Bilgisi: (1958)

Copywriting for the electronic media
Yazar:: Meeske, Milan D.
Baskı/Yayın Bilgisi: (2005)

Building and Optimizing the Effectiveness of Facebook Advertising for the Online Marketing Course at AZ Media
Yazar:: Hoang, Thi Hong Nhung
Baskı/Yayın Bilgisi: (2026)

Copywriting for the electronic media :
Yazar:: Meeske, Milan D.
Baskı/Yayın Bilgisi: (2005)

Quảng cáo facebook từ A đến Z
Yazar:: Trung Đức
Baskı/Yayın Bilgisi: (2015)

Advertising copywriting /
Yazar:: Burton, Philip Ward, 1910-
Baskı/Yayın Bilgisi: (1999)

Strategic brand communication campaigns /
Yazar:: Schultz, Don E.
Baskı/Yayın Bilgisi: (1999)

Advertising in the 21st century :
Yazar:: Cowan, D. S.
Baskı/Yayın Bilgisi: (1968)

Creative strategy in advertising /
Yazar:: Jewler, A. Jerome.
Baskı/Yayın Bilgisi: (2001)

The sound of money : how political interests get what they want /
Yazar:: West, Darrell M.
Baskı/Yayın Bilgisi: (1998)

Ad campaign planner /
Yazar:: Sayre, Shay.
Baskı/Yayın Bilgisi: (1998)

Advertising : from fundamentals to strategies /
Yazar:: Rothschild, Michael L.
Baskı/Yayın Bilgisi: (1987)

Which ad pulled best?:
Baskı/Yayın Bilgisi: (2003)

Which ad pulled best? : 40 case histories on how to write and design ads that work /
Baskı/Yayın Bilgisi: (2003)

Fundamentals of copy and layout /
Yazar:: Book, Albert C.
Baskı/Yayın Bilgisi: (1997)

Copywriting by design : bringing ideas to life with words and images /
Yazar:: Herzbrun, David.
Baskı/Yayın Bilgisi: (1997)

Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)
Yazar:: Keith, A. Quesenberry
Baskı/Yayın Bilgisi: (2023)

Strategic advertising management
Yazar:: Larry Percy
Baskı/Yayın Bilgisi: (2001)

Powers of persuasion
Yazar:: Fletcher, Winston
Baskı/Yayın Bilgisi: (2008)

Contemporary advertising
Yazar:: Arens, William F.
Baskı/Yayın Bilgisi: (2009)

Advertising principles : choice, challenge, change /
Yazar:: Vanden Bergh, Bruce G.
Baskı/Yayın Bilgisi: (1999)

Contemporary advertising
Yazar:: William F. Arens
Baskı/Yayın Bilgisi: (1996)

A study on linguistic features of repetition in social media advertisements in english
Yazar:: Phạm Lê Mai Vân
Baskı/Yayın Bilgisi: (2025)

Advertising
Yazar:: Wright, John S.
Baskı/Yayın Bilgisi: (1966)

NTC's dictionary of advertising
Yazar:: Wiechmann, Jack G.
Baskı/Yayın Bilgisi: (1993)

La publicite strategie de l''entreprise
Yazar:: Dasot, Jean - Clause
Baskı/Yayın Bilgisi: (1973)

La publicite pour le meilleur ou pour le prire?
Baskı/Yayın Bilgisi: (1965)

La publicité au japon :
Yazar:: Kanahisa, Tching
Baskı/Yayın Bilgisi: (1984)

La publicite
Yazar:: Leduc, Robert
Baskı/Yayın Bilgisi: (1972)

68 bí quyết kinh doanh
Yazar:: Từ Hải Trung
Baskı/Yayın Bilgisi: (2000)

Quảng cáo để khuyến khích tiêu thụ sản phẩm
Yazar:: Nguyễn Thị Lành
Baskı/Yayın Bilgisi: (2000)

Contemporary advertising
Yazar:: Arens, William F.
Baskı/Yayın Bilgisi: (2004)