Media planning : a practical guide /
This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Lincolnwood, Ill. :
NTC Business Books,
1996.
|
| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.111 |b SU-J |
| 100 | 1 | |a Surmanek, Jim. | |
| 245 | 0 | 0 | |a Media planning : |b a practical guide / |c Jim Surmanek. |
| 250 | |a 3rd ed. | ||
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1996. | ||
| 300 | |a xii, 209 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction. | |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising media planning |z United States. |
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| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||