Media planning : a practical guide /
This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Lincolnwood, Ill. :
NTC Business Books,
1996.
|
| Rhifyn: | 3rd ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01096cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000047937 | ||
| 003 | 7632 | ||
| 005 | 20030304152432.0 | ||
| 008 | 010322|1996 vm 000 eng | ||
| 020 | |a 0844235121 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.111 |b SU-J |
| 100 | 1 | |a Surmanek, Jim. | |
| 245 | 0 | 0 | |a Media planning : |b a practical guide / |c Jim Surmanek. |
| 250 | |a 3rd ed. | ||
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1996. | ||
| 300 | |a xii, 209 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction. | |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising media planning |z United States. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||