Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

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Bibliographische Detailangaben
1. Verfasser: Gregory, James R.
Weitere Verfasser: Wiechmann, Jack G.
Format: Buch
Sprache:English
Veröffentlicht: Lincolnwood, IL : NTC Business Books, 1999.
Ausgabe:2nd ed.
Schlagworte:
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Beschreibung
Zusammenfassung:This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Beschreibung:xiii, 274 p. : ill. ; 23cm.
ISBN:0844233072