Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood, IL :
NTC Business Books,
1999.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose. |
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| Description matérielle: | xiii, 274 p. : ill. ; 23cm. |
| ISBN: | 0844233072 |