Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Lincolnwood, IL :
NTC Business Books,
1999.
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| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Περίληψη: | This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose. |
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| Φυσική περιγραφή: | xiii, 274 p. : ill. ; 23cm. |
| ISBN: | 0844233072 |