Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Gregory, James R.
अन्य लेखक: Wiechmann, Jack G.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Lincolnwood, IL : NTC Business Books, 1999.
संस्करण:2nd ed.
विषय:
टैग : टैग जोड़ें
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विवरण
सारांश:This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
भौतिक वर्णन:xiii, 274 p. : ill. ; 23cm.
आईएसबीएन:0844233072