Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Lincolnwood, IL :
NTC Business Books,
1999.
|
| Editie: | 2nd ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Samenvatting: | This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose. |
|---|---|
| Fysieke beschrijving: | xiii, 274 p. : ill. ; 23cm. |
| ISBN: | 0844233072 |