Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Lincolnwood, IL :
NTC Business Books,
1999.
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| 版: | 2nd ed. |
| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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