Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

Uloženo v:
Podrobná bibliografie
Hlavní autor: Gregory, James R.
Další autoři: Wiechmann, Jack G.
Médium: Kniha
Jazyk:English
Vydáno: Lincolnwood, IL : NTC Business Books, 1999.
Vydání:2nd ed.
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng