Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Sparad:
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Lincolnwood, IL :
NTC Business Books,
1999.
|
| Upplaga: | 2nd ed. |
| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01136cam a2200361 i 4500 | ||
|---|---|---|---|
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| 003 | 7640 | ||
| 005 | 20030312101853.0 | ||
| 008 | 010322|1999 vm 000 eng | ||
| 020 | |a 0844233072 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.1 |b GR-J |
| 100 | 1 | |a Gregory, James R. | |
| 245 | 0 | 0 | |a Marketing corporate image : |b the company as your number one product / |c James R. Gregory with Jack G. Wiechmann. |
| 250 | |a 2nd ed. | ||
| 260 | |a Lincolnwood, IL : |b NTC Business Books, |c 1999. | ||
| 300 | |a xiii, 274 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Corporate image. |
| 650 | 0 | 4 | |a Corporate image. |
| 700 | 1 | |a Wiechmann, Jack G. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||