Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Uloženo v:
| Hlavní autor: | Gregory, James R. |
|---|---|
| Další autoři: | Wiechmann, Jack G. |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Lincolnwood, IL :
NTC Business Books,
1999.
|
| Vydání: | 2nd ed. |
| Témata: | |
| Tagy: |
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|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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