Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

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Bibliografiska uppgifter
Huvudupphovsman: Gregory, James R.
Övriga upphovsmän: Wiechmann, Jack G.
Materialtyp: Bok
Språk:English
Publicerad: Lincolnwood, IL : NTC Business Books, 1999.
Upplaga:2nd ed.
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