Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Gardado en:
| Autor Principal: | Gregory, James R. |
|---|---|
| Outros autores: | Wiechmann, Jack G. |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Lincolnwood, IL :
NTC Business Books,
1999.
|
| Edición: | 2nd ed. |
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Títulos similares
-
Managing corporate culture
por: Davis, Stanley M.
Publicado: (1984) -
Creating corporate reputations
por: Dowling, Grahame
Publicado: (2001) -
Selected Essays on Corporate Reputation and Social Media:
Collection of Empirical Evidence
por: Kick, Markus
Publicado: (2015) -
Perfecting corporate character :
por: Sherosky, Frank J.
Publicado: (1997) -
Digital Marketing Solutions for Merriman Brand Development of Hoa Tho Corporation
por: Dinh, Thi Hong
Publicado: (2025)


