Marketing corporate image : the company as your number one product /

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Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

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Dades bibliogràfiques
Autor principal:	Gregory, James R.
Altres autors:	Wiechmann, Jack G.
Format:	Llibre
Idioma:	English
Publicat:	Lincolnwood, IL : NTC Business Books, 1999.
Edició:	2nd ed.
Matèries:	Marketing. Corporate image.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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