Marketing corporate image : the company as your number one product /

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Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

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Библиографические подробности
Главный автор:	Gregory, James R.
Другие авторы:	Wiechmann, Jack G.
Формат:	‌
Язык:	English
Опубликовано:	Lincolnwood, IL : NTC Business Books, 1999.
Редактирование:	2nd ed.
Предметы:	Marketing. Corporate image.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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