Marketing corporate image : the company as your number one product /

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Marketing corporate image : the company as your number one product /

This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.

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Bibliografiske detaljer
Hovedforfatter:	Gregory, James R.
Andre forfattere:	Wiechmann, Jack G.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, IL : NTC Business Books, 1999.
Udgivelse:	2nd ed.
Fag:	Marketing. Corporate image.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Managing corporate culture
af: Davis, Stanley M.
Udgivet: (1984)

Creating corporate reputations
af: Dowling, Grahame
Udgivet: (2001)

Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence
af: Kick, Markus
Udgivet: (2015)

Perfecting corporate character :
af: Sherosky, Frank J.
Udgivet: (1997)

Digital Marketing Solutions for Merriman Brand Development of Hoa Tho Corporation
af: Dinh, Thi Hong
Udgivet: (2025)

Company image and reality :
af: Bernstein, David
Udgivet: (1984)

Corporate finance
af: Benninga, Simon
Udgivet: (1997)

Winning reputations : how to be your own spin doctor /
af: Genasi, Chris
Udgivet: (2002)

Managing corporate growth
af: Canal, Jordi
Udgivet: (2000)

Natural User Interfaces in Medical Image Analysis:Cognitive Analysis of Brain and Carotid Artery Images
af: Ogiela, Marek R, et al.
Udgivet: (2015)

Corporate finance /
af: Ross, Stephen A.
Udgivet: (1996)

Concept of the corporation
af: Drucker, Peter F.
Udgivet: (1946)

Marketing the professional services firm :
af: Young, Laurie
Udgivet: (2005)

Corporate governance in Australia and New Zealand
af: Farrar, John H.
Udgivet: (2001)

Studies in international corporate finance and governance systems
af: Chew, Donald H.
Udgivet: (1997)

Corporate financial analysis : in a global environment
af: Harrington, Diana R.

Corporate financial analysis
af: Diana R. Harrington
Udgivet: (2004)

Ownership and control of the one hundred largest corporations in Malaysia
af: Lim Mah Hui
Udgivet: (1981)

Corporate finance : theory and practice /
af: Damodaran, Aswath.
Udgivet: (1997)

Corporate finance
af: Smart, Scott B.
Udgivet: (2007)

Corporate finance
af: Ross, Stephen A.

Corporate value creation
af: Karlson, Lawrence C.
Udgivet: (2015)

Principles of corporate finance /
af: Brealey, Richard A.
Udgivet: (1996)

Corporate finance : a valuation approach /
af: Benninga, Simon.
Udgivet: (1997)

Corporate finance 19255:
af: Benninga, Simon Z.
Udgivet: (1997)

Medical imaging
af: Wolbarst, Anthony B.
Udgivet: (2013)

Practising Corporate Social Responsibility in Malaysia. 1st ed. 2018
af: Hui, Loi Teck
Udgivet: (2020)

Corporate reporting :
Udgivet: (1980)

Introduction to corporate finance
af: Megginson, William L.
Udgivet: (2006)

Applied corporate finance
af: Damodaran, Aswath

Principles of corporate finance
af: Brealey, Richard A.

Principles of corporate finance law
af: Ferran, Eilis
Udgivet: (2008)

Principles of corporate finance law
af: Eilis Ferran
Udgivet: (2008)

Applied corporate finance : a user's manual /
af: Damodaran, Aswath.
Udgivet: (1999)

Corporate Social Responsibility and Corporate Finance in Japan
af: Suto, Megumi, et al.
Udgivet: (2020)

Corporate audit theory /
af: Lee, T. A.
Udgivet: (1993)

Corporate-level strategy :
af: Goold, Michael
Udgivet: (1994)

Corporate finance :
af: Schlosser, Michel
Udgivet: (1992)

Corporate restructuring :
Udgivet: (2005)

Corporate financial accounting
af: Warren, Carl S, et al.
Udgivet: (2015)