Marketing corporate image : the company as your number one product /
This book is about the kind of corporate advertising that could be legitimately treated as an investment rather than a cost, because it's grounded in a core corporate purpose.
Guardat en:
| Autor principal: | Gregory, James R. |
|---|---|
| Altres autors: | Wiechmann, Jack G. |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Lincolnwood, IL :
NTC Business Books,
1999.
|
| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Ítems similars
-
Managing corporate culture
per: Davis, Stanley M.
Publicat: (1984) -
Creating corporate reputations
per: Dowling, Grahame
Publicat: (2001) -
Selected Essays on Corporate Reputation and Social Media:
Collection of Empirical Evidence
per: Kick, Markus
Publicat: (2015) -
Perfecting corporate character :
per: Sherosky, Frank J.
Publicat: (1997) -
Digital Marketing Solutions for Merriman Brand Development of Hoa Tho Corporation
per: Dinh, Thi Hong
Publicat: (2025)


