Fundamentals of copy and layout /
Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...
Gorde:
| Egile nagusia: | Book, Albert C. |
|---|---|
| Beste egile batzuk: | Schick, C. Dennis. |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Lincolnwood, Ill. :
National Textbook Company,
1997.
|
| Edizioa: | 3rd ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Antzeko izenburuak
-
Creative strategy in advertising
nork: Drewniany, Bonnie L.
Argitaratua: (2008) -
Creative strategy in advertising
nork: Bonnie L. Drewniany
Argitaratua: (2008) -
Creative strategy in advertising /
nork: Jewler, A. Jerome.
Argitaratua: (2001) -
Copywriting by design : bringing ideas to life with words and images /
nork: Herzbrun, David.
Argitaratua: (1997) -
Thiết kế quảng cáo =
nork: Nelson, Roy Paul
Argitaratua: (2006)


