Fundamentals of copy and layout /
Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...
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| Format: | Książka |
| Język: | English |
| Wydane: |
Lincolnwood, Ill. :
National Textbook Company,
1997.
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| Wydanie: | 3rd ed. |
| Hasła przedmiotowe: | |
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