Fundamentals of copy and layout /

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Fundamentals of copy and layout /

Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...

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書誌詳細
第一著者:	Book, Albert C.
その他の著者:	Schick, C. Dennis.
フォーマット:	図書
言語:	English
出版事項:	Lincolnwood, Ill. : National Textbook Company, 1997.
版:	3rd ed.
主題:	Advertising. Typography. Copy. Advertising copy. Advertising layout and typography.
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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