Fundamentals of copy and layout /
Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood, Ill. :
National Textbook Company,
1997.
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| Édition: | 3rd ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publications, direct mail, out-of-home media, promotional products/specialty advertising, yellow pages advertising. Broadcast and interactive media: radio, television, internet advertising. Conclusion: cases. |
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| Description matérielle: | viii, 278 p. : ill. ; 28cm. |
| ISBN: | 0844230243 |