Fundamentals of copy and layout /
Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Lincolnwood, Ill. :
National Textbook Company,
1997.
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| संस्करण: | 3rd ed. |
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01496cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000047975 | ||
| 003 | 7671 | ||
| 005 | 20030304152551.0 | ||
| 008 | 010404|1997 vm 000 eng | ||
| 020 | |a 0844230243 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.132 |b BO-A |
| 100 | 1 | |a Book, Albert C. | |
| 245 | 0 | 0 | |a Fundamentals of copy and layout / |c Albert C. Book, C. Dennis Schick. |
| 250 | |a 3rd ed. | ||
| 260 | |a Lincolnwood, Ill. : |b National Textbook Company, |c 1997. | ||
| 300 | |a viii, 278 p. : |b ill. ; |c 28cm. | ||
| 520 | 3 | |a Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publications, direct mail, out-of-home media, promotional products/specialty advertising, yellow pages advertising. Broadcast and interactive media: radio, television, internet advertising. Conclusion: cases. | |
| 630 | 0 | 4 | |a Advertising. |
| 630 | 0 | 4 | |a Typography. |
| 630 | 0 | 4 | |a Copy. |
| 650 | 0 | 4 | |a Advertising copy. |
| 650 | 0 | 4 | |a Advertising layout and typography. |
| 700 | 1 | |a Schick, C. Dennis. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||