Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
Guardat en:
| Autor principal: | |
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| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Matèries: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01165cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000047998 | ||
| 003 | 7694 | ||
| 005 | 20030312093337.0 | ||
| 008 | 010322|1997 vm 000 eng | ||
| 020 | |a 0844236748 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8342 |b BE-H |
| 100 | 1 | |a Berkman, Harold W. | |
| 245 | 0 | 0 | |a Consumer behavior / |c Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. |
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1997. | ||
| 300 | |a xxv, 626 p. : |b ill. (some col.) ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society. | |
| 630 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 700 | 1 | |a Lindquist, Jay D. | |
| 700 | 1 | |a Sirgy, M. Joseph. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||