Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
Enregistré dans:
| Auteur principal: | Berkman, Harold W. |
|---|---|
| Autres auteurs: | Lindquist, Jay D., Sirgy, M. Joseph. |
| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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