Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

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Auteur principal: Berkman, Harold W.
Autres auteurs: Lindquist, Jay D., Sirgy, M. Joseph.
Format: Livre
Langue:English
Publié: Lincolnwood, Ill. : NTC Business Books, 1997.
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