Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Berkman, Harold W.
Awduron Eraill: Lindquist, Jay D., Sirgy, M. Joseph.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lincolnwood, Ill. : NTC Business Books, 1997.
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