Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
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| Drugi avtorji: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Teme: | |
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