Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society. |
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| Beschreibung: | xxv, 626 p. : ill. (some col.) ; 23cm. |
| ISBN: | 0844236748 |