Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Berkman, Harold W.
מחברים אחרים: Lindquist, Jay D., Sirgy, M. Joseph.
פורמט: ספר
שפה:English
יצא לאור: Lincolnwood, Ill. : NTC Business Books, 1997.
נושאים:
תגים: הוספת תג
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תיאור
סיכום:This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
תיאור פיזי:xxv, 626 p. : ill. (some col.) ; 23cm.
ISBN:0844236748