Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
|
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| סיכום: | This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society. |
|---|---|
| תיאור פיזי: | xxv, 626 p. : ill. (some col.) ; 23cm. |
| ISBN: | 0844236748 |