Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

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Bibliographic Details
Main Author: Berkman, Harold W.
Other Authors: Lindquist, Jay D., Sirgy, M. Joseph.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1997.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
Physical Description:xxv, 626 p. : ill. (some col.) ; 23cm.
ISBN:0844236748