Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Berkman, Harold W.
अन्य लेखक: Lindquist, Jay D., Sirgy, M. Joseph.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Lincolnwood, Ill. : NTC Business Books, 1997.
विषय:
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विवरण
सारांश:This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
भौतिक वर्णन:xxv, 626 p. : ill. (some col.) ; 23cm.
आईएसबीएन:0844236748