Consumer behavior /
This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | , |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Achoimre: | This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society. |
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| Cur Síos Fisiciúil: | xxv, 626 p. : ill. (some col.) ; 23cm. |
| ISBN: | 0844236748 |