Consumer behaviour : the Canadian perspective /
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Scarborough, Ont. :
Nelson Canada,
1994.
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| Edição: | 2nd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups... |
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| Descrição Física: | xxiv, 697, I-11 p. : ill. ; 25.5cm. |
| ISBN: | 0176041478 |