Consumer behaviour : the Canadian perspective /
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Scarborough, Ont. :
Nelson Canada,
1994.
|
| Editie: | 2nd ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Samenvatting: | Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups... |
|---|---|
| Fysieke beschrijving: | xxiv, 697, I-11 p. : ill. ; 25.5cm. |
| ISBN: | 0176041478 |