Consumer behaviour : the Canadian perspective /
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...
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| Hoofdauteur: | |
|---|---|
| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Scarborough, Ont. :
Nelson Canada,
1994.
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| Editie: | 2nd ed. |
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01492cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 000048220 | ||
| 003 | 7927 | ||
| 005 | 20030310085847.0 | ||
| 008 | 010322|1994 vm 000 eng | ||
| 020 | |a 0176041478 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.83420971 |b KI-G |
| 100 | 1 | |a Kindra, Gurprit S. |q (Gurprit Singh), |d 1954- | |
| 245 | 0 | 0 | |a Consumer behaviour : |b the Canadian perspective / |c Gurprit S. Kindra, Michel Laroche, Thomas E. Muller. |
| 250 | |a 2nd ed. | ||
| 260 | |a Scarborough, Ont. : |b Nelson Canada, |c 1994. | ||
| 300 | |a xxiv, 697, I-11 p. : |b ill. ; |c 25.5cm. | ||
| 520 | 3 | |a Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Consumer behavior |z Canada. |
| 650 | 0 | 4 | |a Consumers |z Canada. |
| 650 | 0 | 4 | |a Marketing |z Canada. |
| 700 | 1 | |a Laroche, Michel. | |
| 700 | 1 | |a Muller, Thomas E. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||