Allfudo'n Llwyddiannus — 

Consumer behaviour : the Canadian perspective /

Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kindra, Gurprit S. 1954-
Awduron Eraill: Laroche, Michel., Muller, Thomas E.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Scarborough, Ont. : Nelson Canada, 1994.
Rhifyn:2nd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng