Consumer behaviour : the Canadian perspective /

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Consumer behaviour : the Canadian perspective /

Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...

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Bibliografski detalji
Glavni autor:	Kindra, Gurprit S. 1954-
Daljnji autori:	Laroche, Michel., Muller, Thomas E.
Format:	Knjiga
Jezik:	English
Izdano:	Scarborough, Ont. : Nelson Canada, 1994.
Izdanje:	2nd ed.
Teme:	Marketing. Consumer behavior. Consumer behavior > Canada. Consumers > Canada. Marketing > Canada.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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