Consumer behaviour : the Canadian perspective /
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...
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| Main Author: | Kindra, Gurprit S. 1954- |
|---|---|
| Other Authors: | Laroche, Michel., Muller, Thomas E. |
| Format: | Book |
| Language: | English |
| Published: |
Scarborough, Ont. :
Nelson Canada,
1994.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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