Consumer behaviour : the Canadian perspective /
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...
保存先:
| 第一著者: | Kindra, Gurprit S. 1954- |
|---|---|
| その他の著者: | Laroche, Michel., Muller, Thomas E. |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Scarborough, Ont. :
Nelson Canada,
1994.
|
| 版: | 2nd ed. |
| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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