Consumer behaviour : the Canadian perspective /

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Consumer behaviour : the Canadian perspective /

Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer beha...

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書目詳細資料
主要作者:	Kindra, Gurprit S. 1954-
其他作者:	Laroche, Michel., Muller, Thomas E.
格式:	圖書
語言:	English
出版:	Scarborough, Ont. : Nelson Canada, 1994.
版:	2nd ed.
主題:	Marketing. Consumer behavior. Consumer behavior > Canada. Consumers > Canada. Marketing > Canada.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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