Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
|
| Vydání: | 5th ed. |
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|