Strategic electronic marketing : managing e-business /

Introduction to E-business. Understanding E-business technology. E-business communication. E-business distribution systems. E-business value strategies. The individual and the diffusion of innovations. Information collection and use...

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Autor principal: Kleindl, Brad Alan, 1955- (Ph.D.)
Format: Llibre
Idioma:English
Publicat: Cincinnati, Ohio : South-Western College, 2000.
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